Writing

Thoughts, frameworks, and opinions.

Articles on building products, working with data, and thinking about problems.

September 2026
Who moves first - Team Type × Company Type
Every company runs one of two sequences. Either you sell first and build to the promise, or you build first and go find the buyer.
September 2026
Data as a product
A framework for treating data as a product. Based on work at Twitter and Walmart.
February 2026
The Shift Toward Value Based Pricing
Why software pricing is shifting from seats and usage toward outcomes, and the infrastructure required to capture that value.
August 2016
3 steps to get your business metrics right
A simple yet effective way to map your metrics without missing out on any critical pieces.